Contactless ordering system for restaurants Malaysia restaurants offering as well as other industry sectors toward their customers and partners have shown their potential in leveraging the experiences between B2C and B2B interactions. But no system is perfect and along the way, it has proved its abilities and revealed some of its drawbacks for both customers and businesses. Below are some of the advantages and disadvantages in the eyes of both stakeholders.

Advantages

Consumers’ perspective

• Ease of use: a more rapid transaction speed and shorter waiting time are the paramount goals and mission of a contactless payment system. Cash handling is both cumbersome and dangerous – derived during the pandemic – as it could spread and contaminate any surfaces in contact with viruses, and bacteria. Additionally, hauling on entering the PIN code and reentering it when wrong is also another pain for the customers which is now resolved as contactless could be achieved within clicks. 

• Safer transactions: the tap-to-pay system offers a more reliable and secure transaction process when the chip technology shields the user against any fraudulent purchases by encrypting “all about the trading” into computer data. Moreover, this also allows people to secure their money in case their wallets are stolen are forgotten on the train as they could contact the bank or through their online banking app: disable and/or lock the account or card. 

• The flexibility of payment devices as any NFC-connected phone or even laptop and PC is all you need to proceed with a purchase. 

• Loyalty benefits as most businesses or brands today are offering their customers a “loyal customers program” that is synced with the tap-to-pay system. These programs could automatically apply discounts or vouchers to the customer during their checkout stage through cashless payment. 

Business perspective

• Better operation efficiency when this cashless payment system could be painlessly adopted by businesses. Allows them to maintain and keep track of their income as well as the customers’ behaviours with a minimal workforce. 

• Better customer experience when businesses that adopted the tap-to-pay method offer a smoother and faster checkout process. Not only so, but they also allow the customers to feel more comfortable during the selecting and decision-making process when it allows the customers to cancel or make changes to their orders whenever they want. 

• No extra fee as contactless payment facilities does not generate any additional fee as it involves less non-interference of the human workforce. 

• Fraud protections when contactless technologies offer a secured and encrypted transaction process that discourages any hacking actions. Moreover, some contactless payment service providers also offer businesses malware and antivirus software that allows them to save their cognitive power and spend it on other matters. Additionally, as all of the transactions are recorded and updated to the stakeholders in a real-time manner that al
• low for no fraud and this is supported by the issuing banks with their anti-fraud procedures as well.